Hey there, fellow email marketers! Are you ready to take your email campaigns to the next level? I have some great tips on making your emails irresistible for subscribers who use Gmail for their email accounts. If you’re here, you’re most likely aware of Google Annotations. Are you planning to add a carousel in Google Annotations to make your emails stand out? Great! While you work on the Google Annotations code, I want to make sure that you know what best practices are for images in Google Annotations. Let your carousels do their magic in the Gmail Promotions tab!
Just in Case: What Are Google Annotations?
Let’s kick things off with a quick introduction. Google Annotations allow you potentially boost your emails in Gmail Inboxes (Promotions Tab) by including images, deals, expiration dates, and other enticing data. Google Annotations allow you to code in:
- deal annotations
- product carousels.
You’ll most likely be using images for the carousel, and to achieve the best results, here are some best practices from Google itself.
Google’s Recommendations for Google Annotation Images
Here are some great tips from Google for images in Google Annotations. Give your emails a better chance.
Images in Google Annotations: Crop Like a Pro
Oh, the power of cropping! For images in Google Annotations, Google has bestowed upon us automatic center-cropping. To ensure your images appear at their finest, stick to supported aspect ratios of 4:5, 1:1, or 1.91:1.
Let Email Visuals Take Center Stage
When it comes to carousels in Google Annotations, it’s all about the visuals! So, steer clear of text-only content. Instead, let your images do the work. This space was made to showcase the visual components of your promotional emails, so using text for images won’t do it! According to Google, product or lifestyle images can boost performance.
Go for Fresh Images
Variety is key! Avoid reusing the same images across your campaigns. Keep things fresh, exciting, and engaging by using unique images for each email you want to google annotate. As per Google’s advice, users may disregard email messages as duplicates if you reuse the same images.
Secure HTTPS URLs for Your Image Links
Security is always important. When adding image links to your Google Annotations carousels, ensure you’re using HTTPS for your image URLs. This protects the integrity of your email and provides a safe experience for your recipients. The URL to your image should look something like this https://www.website.com/image.png. The images should be in PNG or JPEG format.
Embrace Gmail Promotions Tab with High-Quality Images in Google Annotations
Use high-quality images that speak directly to your audience’s interests to increase the chances of your emails being noticed and clicked on in the Gmail Promotion tab.
Email Marketing at its Finest: Carousel Images in Google Annotations
So, to sum up:
- Google straightforwardly says to avoid text-only images.
- Use product or lifestyle images.
- Crop your images. Remember, your images will be center-cropped automatically.
- Use high-quality images.
- The supported image aspect ratios are 4:5, 1:1, 1.91:1.
- Avoid reusing the same images. Go for unique visuals.
- Use HTTPS (not HTTP!) for your image URLs. Example URL for your Google Annotations carousel images: https://www.website.com/image.png
- Use high-quality images.
- The images should be in PNG or JPEG format.
So, fellow marketers, put these tips to good use and let your creativity soar as you build your Google Annotations for your email campaigns. May your emails be opened, clicked, and cherished by your audience! And if you need more advise, here’s a Google Developers guide to email annotations.