Easily Add Google Analytics Tracking Code into WordPress Without a Plugin
Needless to say, website tracking can provide very beneficial insights. One of the most popular ways to get that tracking is through Google Analytics. Once you have an account set up, you’ll need to add the tracking code – the Global Site Tag (gtag.js) – into your website. This time, I’d like to show you how to add Google Analytics into a WordPress site without a plugin.
Twelve Days of Christmas [Email Marketer’s Version] ♫
With Christmas nearly here, you are probably using all your remaining powers to make the Christmas email magic happen. And we all know that email traffic is very high during the winter holidays.
What Are The So-Called Common Email Spam Words?
One of the fundamental factors to make email marketing campaigns successful is good deliverability. Many marketers associate deliverability issues with spam words. That’s why today, I would like to take a look at how spam words came to be and give you a list of the most commonly recognised "spam trigger" words.
Popular Email Service Providers: a Brief History of Mergers and Acquisitions
There are many Email Service Providers (ESPs) out there, offering their email services to you. Some of them have been in the field for many years. However, it just so happens that they change their name once, or twice… Making it quite hard to track which ESP is which. I’ve decided to investigate the popular email service providers – their history of mergers and acquisitions.
Expert Forums, Facebook and LinkedIn Groups for Email Marketers
There are many different platforms where email marketers gather. Some of the email community will be active on Facebook, others in LinkedIn groups or various forums. This time, I’ve decided to have a look at a few email marketing forums and groups. Sometimes, email marketers find themselves as a “one-person team”, and it can be challenging without others’ support. So let’s find out where you can get yourself involved with the email marketing community.
Email Marketing Blogs: Learn More About Email Marketing For Free
Updated in 2021 Continuous learning for marketers is vital. We need to stay up-to-date with the current trends, news, and releases. Changes can impact our marketing strategies, campaign creation or even audience segmentation. Email marketing is no exception. Fortunately, there are many resources online to learn about email marketing for free (such as this blog!). Therefore, I’ll introduce you to some excellent email marketing blogs to help you boost your learning journey. Check them out and let me know your thoughts.
The Basics: What is Email Marketing and How to Start It?
COVID-19 pandemic changed the landscape for the majority of businesses. No surprise there as to operate many had to move their brick-and-mortar stores online. And traditional advertising started to shift to digital, online marketing. In particular, many companies turned to email marketing.
Mailing List Management: What are Spam Traps?
Good deliverability is essential if you want your emails to reach your subscribers’ inboxes. Unfortunately, maintaining inbox placement is not an easy job. Many factors can affect it, and one of them is called a spam trap.
The Origins of Spam And Ways to Report It
What is email spam? English Oxford Dictionary defines spam as “Irrelevant or unsolicited messages sent over the Internet, typically to a large number of users, for the purposes of advertising, phishing, spreading malware, etc.”. Unfortunately, spam mail traffic affects all genuine marketers. Therefore today I’d like to look at the origins of spam, and how we can report it.
How to Create Better Mailto Links and Edit Them in HTML
Sometimes, there’s no other way than to add email mailto links in your email. You may not be able to create a webform – therefore you direct your replies to an specified email address. While using an href mailto link as a call-to-action is not recommended, sometimes there aren’t any other options available. Or you may simply want to have an email link in your contact us bar. Again, these so-called HTML mailto links come to the rescue.