Emarketing: What is email marketing?

The Digital Marketing Mix Now Includes Emarketing
Internet marketing, otherwise known as online marketing, has become one of the most vital parts of any company’s marketing plan. Internet marketing has massively grown in scale and sophistication over the years. Emarketing has aligned with other important digital channels such as Search Engine Optimisation (SEO) and Pay Per Click (PPC). But digital marketing is constantly changing and it is important to keep up […]

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Marketing to Different Generations: Tips and Insights

Find out about different generations – should you adjust your marketing and sales strategies to fit the different generations? Find out about email marketing, social media, couch commerce and more.

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Maintaining a Quality Mailing List: Sunsetting

Learn how to improve your email marketing results – one of the most important aspects of successful email marketing is the quality of your mailing list.

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Let’s Talk about Spam Traps

Good deliverability is essential if you want your emails to reach your subscribers’ inboxes. Unfortunately, maintaining inbox placement is not an easy job. Many factors can affect it, and one of them is called a spam trap.

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Spam 101: Spam Origin and Ways to Report it

Spam explained: the origin, the first spammers, recommended software and, of course, Spam Catch of the Week.

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Link Building Tricks: Create a Custom Mailto

Read about mailto links – how to create one, how to customise one

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