My dear marketers! With Christmas nearly here, you’re probably snowed under all the work you have to do. Christmas usually involves many emails! However, I know what you are going through, so I just wanted to send you some love during this festive season. Join in and sing, or hum with me this enhanced version of “12 Days of Christmas”. I dedicate it to all of you!

If you are reading this, you’re most likely familiar with email marketing and you understand that, like everything in this world, it is changing too (let’s not talk about GDPR this time). Naturally, all these changes have an impact on marketers and marketing itself. For example, email marketers are becoming increasingly aware of the complexities of good deliverability. In other words, not being flagged as junk mail and sent to the […]

There are many Email Service Providers (ESPs) out there, offering their email services to you. Many marketers try to search for the best email provider. Others are looking for free tools. Because we have witnessed so many name changes of the ESPs, to be honest, it is getting a bit confusing. Thus, I have decided to create a list of Email Service Providers with the history of mergers and acquisitions.

Many of us were or currently are members of at least one forum or an online social media group. There are plenty of platforms to choose from. You can find groups related to your hobbies and likes, and even your work industry or a specific niche. This time, I’ve decided to have a peek at a few email marketing forums and related newsgroups. Forums and groups should be important to […]

It is not easy to be an email marketer – you have to know how your industry is changing, how the technology is evolving. Of course, the best practice advice will change too. That is why us, marketers, need to stay on top of our games, read and engage. Fortunately, you can always find a good email marketing blog to follow and learn from. There are some great forums, Facebook and […]

The Digital Marketing Mix Now Includes Emarketing
Internet marketing, otherwise known as online marketing, has become one of the most vital parts of any company’s marketing plan. Internet marketing has massively grown in scale and sophistication over the years. Emarketing has aligned with other important digital channels such as Search Engine Optimisation (SEO) and Pay Per Click (PPC). But digital marketing is constantly changing and it is important to keep up […]

Find out about different generations – should you adjust your marketing and sales strategies to fit the different generations? Find out about email marketing, social media, couch commerce and more.

Learn how to improve your email marketing results – one of the most important aspects of successful email marketing is the quality of your mailing list.

Good deliverability is essential if you want your emails to reach your subscribers’ inboxes. Unfortunately, maintaining inbox placement is not an easy job. Many factors can affect it, and one of them is called a spam trap.

Spam explained: the origin, the first spammers, recommended software and, of course, Spam Catch of the Week.